SWAROVSKI GEMS is
proud to introduce the latest proof of their ongoing quest for
innovation in the science of precision cutting and excellence in the
form of the Pure Brilliance Zirconia. For the first time in history,
Swarovski has applied ideal diamond cut standards to Zirconia, creating
an entirely new dimension of excellence for this exciting stone.
Diamond quality brillianceThe new
Zirconia cut is the first ever to faithfully adhere to the Gemological
Institute of America’s comprehensive set of standards for grading
diamond cut quality. The GIA is the world‘s foremost authority on
diamond grading. The GIA’s test methods, including sophisticated
computer modelling, confirm that the level of brilliance in the
SWAROVSKI GEMS Pure Brilliance Cut equals that of the highest quality
diamond, placing the latest addition to the inspired collection of
created stones in a class of its own.
Proof of qualityTo ensure absolute proof of quality,
every SWAROVSKI GEMS Zirconia features a microscopic “SWAROVSKI
ZIRCONIA” laser engraving that is invisible to the naked eye and does
not affect the brilliance of the stone in any way. This special sign of
authenticity and quality is the consumer’s guarantee that these stones
are of the highest precision and brilliance and match top cutting
standards of the diamond industry. The laser engraving serves as
assurance that the
SWAROVSKI GEMS Pure Brilliance Cut is the finest and
most diamond-like Zirconia available on the market. It is exclusively
cut by Swarovski in Austria and satisfies the world’s most demanding
social and environmental standards. The star effect observed in a round
SWAROVSKI GEMS Zirconia, when viewed through the Starscope, reveals a
distinct eight-point star pattern, the unmistakable sign of the perfect
geometrical proportions – the mark of a truly ideal cut.
Extensive market researchExtensive
market research was carried out for the new Pure Brilliance concept in
major consumer markets for Zirconia jewellery – the USA, Germany, India
and Japan. The results demonstrate that 90 percent of those interviewed
preferred Zirconia jewellery set with the new SWAROVSKI GEMS Pure
Brilliance Cut, even at a premium price.
Swarovski – Global leader in the precision
cutting of jewellery stonesSwarovski has a distinguished
history of innovation and precision cutting of jewellery stones dating
back to the company’s foundation in 1895. This more than a century of
experience in precision cutting and polishing of stones has been
extended beyond the company’s original crystal business to include
genuine gemstones and created stones that are a constant source of
creative inspiration to leading international designers.
SWAROVSKI GEMS, Swarovski’s
brand for genuine gemstones and created stones, offers a unique and
balanced selection of genuine gemstones and created stones made from the
purest raw materials. In keeping with the “poetry of precision” for
which Swarovski products are famous, each SWAROVSKI GEMS Zirconia is
crafted to satisfy the strictest standards for colour, quality, size and
shape. The result: a consistency and quality unlike any other brand on
the market, alongside an unsurpassed creative vitality.
